Joris de Groot likes to use the industry as a basis for the work he creates. He seeks collaborations with companies that make use of production processes which can be deployed for new applications. Joris works from a craft-tradition and he places himself into the industry as a reinventor of technology. In collaboration with the producing companies, he looks for new applications of technology.
Within Workmates, Joris is the one who innovates from within the industry. While the other exhibitors work from their own workshop, Joris has moved his work to the factory. This results in products which are immediately suitable for production.